According to reports by SportsMail,the reason why Manchester United’s move for Paulo Dybala failed was as a result of his image rights and a demand for £15m to negotiate their acquisition.
The Premier League giants had hoped to swap Romelu Lukaku for the Argentine forward but he was unable to reach an agreement with the Premier League side, despite being told he had no future in Turin.
Dybala’s image rights are owned by a third party and United were keen to get them as part of the deal.
However, United’s move for Paulo Dybala failed as the Red Devils were not willing to pay the £15m that his agent Jorge Antun wanted as a commission, to negotiate the image rights.
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Antun also asked for that fee without authorisation from the company that own Dybala’s image rights, which was not part of any agreement.
United chiefs were planning to fly out and try to thrash out a deal, but decided against it after finding out about the fee to Antun.